Closing the Trust & Knowledge Gap for the Next Generation of Homebuyers
FirstHome IQ is a national nonprofit that equips mortgage professionals with research-backed tools to deliver trust-based homeownership education — and builds free resources that help aspiring buyers make confident financial decisions.
Our work is backed by insights from 9,000+ next-generation homebuyers.
the mortgage system
literacy in school
own a home
What We're Fighting For
These priorities are grounded in data from our annual NextGen Homebuyer Report and reflect what loan officers see every day working with aspiring homebuyers.
Affordability
Expanding access to sustainable homeownership for the next generation of buyers. 76% say homeownership is harder than their parents' generation. The average first-time buyer is now 36 — the highest age on record.
Financial Literacy
Making homebuyer education the standard through policy and professional practice. 82% of next-gen buyers never learned financial literacy in school, yet 2/3 already save regularly. The knowledge gap — not the motivation gap — is the barrier.
Equitable Access
Ensuring credit pathways work for everyone, especially communities historically left out of homeownership. Only 12% of next-gen buyers trust the mortgage system. That trust gap is widest among underserved populations.
2026 NextGen Homebuyer Report
Each year, FirstHome IQ surveys 1,000+ millennials and Gen Z on trust, financial literacy, and homebuying readiness. The findings inform our programs, our advocacy, and the national conversation about housing.
Source: 2026 NextGen Homebuyer Report — surveying 1,000+ millennials and Gen Z nationally
Tools for Homebuyers, Educators & Communities
Everything below is free and available now. No cost to constituents, schools, or community organizations.
The FirstHome IQ Quiz
A personalized homebuying readiness assessment that helps aspiring buyers understand where they stand and what steps to take next. Used by thousands nationwide.
HomebuyersFree Online Courses
Self-paced homebuyer education covering credit, saving, the mortgage process, and building long-term financial confidence.
HomebuyersEducator Resources
Interactive financial literacy games, lesson plans, and classroom-ready materials designed for teachers, community organizations, and financial education workshops.
Educators & StudentsWho We Are
FirstHome IQ is a 501(c)(3) nonprofit closing the trust and knowledge gap that delays wealth-building for emerging generations of homebuyers. We certify mortgage professionals as trusted financial educators and equip them with research-backed tools to deliver education during the homebuying process.
Our approach is B2B2C: we train the professionals, and they reach the buyers. The result is more informed consumers, more trusted professionals, and a stronger path to homeownership for the communities that need it most.
Certified ambassadors serving homebuyers in communities across the country
Next-gen homebuyer insights collected through our annual research program
Cost to consumers for all FirstHome IQ homebuyer education tools and resources