Gen Z Believes Buying a Home is Out of Reach.
Join the Movement to make homeownership more accessible to the next generation.
The Problem:
There is a financial literacy crisis.
Today, homeownership feels far out of reach for the majority of young consumers.
Affordability: Gen Z feels that owning a home is not attainable.
58% said the cost of renting prevents them from buying.
39% said the limited availability of affordable housing options prevents them from buying.
Education: Whether they buy or rent, Gen Z doesn’t have the confidence in their knowledge to buy or care for their home.
39% said lack of knowledge was a barrier to buying, and nearly half still believe you need 20% in a down payment.
Nearly one in three (30%) Gen Z homebuyers said they were not confident in their ability to care for or maintain their home
Trust: They don’t have anyone to trust.
Only 14% reported they have the financial advice and support they need,
Only 58% said they would trust a loan officer and 67% would trust a real estate agent to help them make smart decisions about buying a home.
The Solution:
Partner with FirstHome IQ.
Teaching financial literacy at a younger age can help students calculate costs, prepare for homeownership, and identify affordable housing options. Our free education with a diversity of industry experts builds trust and confidence in the next generation.
Financial education should start before major decisions like buying a home, going to college, or getting a job. Join us as we set out to equip the next generation.
Join the Mission
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Join the Community
Connect with other like-minded professionals, learn about how to reach NextGen homebuyers, and access presentation materials, social media content, and more to deliver FirstHome IQ education in your community.
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Become an Ambassador
Donate and commit to educating your community. Receive the following as an Ambassador:
Education materials (presentation decks, worksheets, etc.)
Press kit and recognition through news outlet, social media, and web announcements
Customizable social media content and marketing assets