Date: 5.14.25 | Time: 10:00 AM PST | Location: Online
Join us for an exclusive webinar featuring Bruce Gehrke, Senior Director for Financial Service Intelligence at J.D. Power, as he unveils critical findings from their latest in-depth mortgage origination and servicing studies. Based on thousands of consumer responses, Bruce will share invaluable insights into what borrowers truly value, how their expectations are evolving, and practical strategies loan officers can implement to build stronger relationships, foster loyalty, and gain a competitive edge.
🔥 Here’s What You’ll Learn:
The Evolving Borrower: Discover the key shifts in consumer preferences, moving beyond purely transactional interactions to a desire for advisory relationships and personalized guidance.
The Hybrid Experience Imperative: Understand the critical balance between digital tools and human interaction that borrowers overwhelmingly prefer, and how to effectively deliver both.
Building Trust and Loyalty: Learn actionable strategies to establish trust, provide value-added coaching, and cultivate long-term relationships that lead to repeat business and referrals.
Gaining a Competitive Edge: Identify key differentiators beyond price, such as transparency, communication, and demonstrating how you can help clients build wealth through real estate.
Ready to elevate your client relationships and thrive in today's market?
Date: 5.14.25 | Time: 10:00 AM PST | Location: Online
Bruce Gehrke serves as the Senior Director for Financial Service Intelligence at J.D. Power, where he leads the team responsible for conducting comprehensive surveys of mortgage borrowers and servicers. With a keen focus on understanding consumer behavior and market trends, Bruce provides invaluable insights to industry leaders through JD Power's bi-annual studies. His expertise helps mortgage professionals navigate the evolving landscape, adapt their strategies, and ultimately enhance customer satisfaction and loyalty.
Bruce is an active voice in the industry, sharing his knowledge and perspectives on platforms like LinkedIn