Financial Literacy in Homebuying
Discover the key trends shaping financial literacy, homeownership, and the next generation of buyers.
Did you know?...
The average Millennial and Gen Z homebuyer scores 73% on basic homebuying knowledge.
TOP INSIGHTS
DOWN PAYMENT
Only 7.8% know the minimum down payment is 3%, while 92% answered incorrectly.AI
60.4% say they would use A.I. tools to get home buying information.INFLUENCE
41% of Gen Z trust influencers for home buying information, with TikTok dominating their research at 71% usage.OVERWHELM
Over half (52%) feel overwhelmed by financial information, and 50.6% have delayed major decisions due to complexity.CONFIDENCE
Women report lower confidence than men (38% vs 47%) in homebuying knowledge, yet perform equally well on literacy tests.
About the Quiz
Our Financial Literacy Quiz is built on two years of research and over 5,000 responses from first-time buyers and industry professionals. With this feedback and data analysis, we enhanced the instrument for greater accuracy in spotting knowledge gaps and readiness indicators. Today, it not only measures what you know but also highlights the areas where you may need more support on your path to homeownership.
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